Revamping
the Rover 200 and renaming it to 25 is part of a program trying to stop
sales decline. If you remember, the 200 was the first new Rover after
the
Honda era, but it was not gifted with a proper suspension and steering
tuning. In terms of market positioning, obviously Rover gave it a wrong
target : the larger D-segment headed by VW Golf. Now, the BMW
management
eventually realised that the "prestige" image would never work. They
repositioned
the Rover 25 against the likes of Fiat Punto, Ford Fiesta, VW Polo,
Peugeot
106, Renault Clio etc., launched a dramatic price cut to stop bleeding.
For a mid-life revamp, the Rover 25 has done quite a lot, especially is to the aspects involving driving pleasure. Sportier spring / damping / anti-roll bar combination is out of a different damping theory. Not only improves body control, but the bump absorption is hugely improved. The 12% faster rack-and-pinion steering also quicken steering response and improves feel. Obviously, BMW is pushing Rover to be the front-wheel-drive version of "Ultimate driving machine". Ultimately, it might not be as exciting to handle as Ford Fiesta, but it is no longer afraid of the best of the rest. At the engine compartment, a lower tuned version of the 1.4-litre (at 83hp) and the MGF’s 118hp 1.8-litre have been added. The 118hp unit could be mated with a CVT with 6 artificial sequential manual ratios as already applied to MGF Steptronic. Next year will come a 1.1-litre 16V (est. 70hp). The top of the range remains to be the 1.8 VVC unit with 145hp. In terms of engine, Rover’s K-series won’t let you down, no matter in terms of power or eagerness. However, in terms of packaging, there is a mixed feeling in this car. Inside, the aging plastic dashboard is unchanged, just new seats and new door trimming add a little bit freshness. Outside, the revised nose incorporating 4 circular headlights (a new company resemblance feature) plus the new grille and bumper raised the styling to new height. That
is not enough to make the 25 a class winner. Its packaging is still out
of the school of the 80s. Excessive overhangs at front and rear result
in an inefficient use of space. This mean the car carry 100kg more than
its rivals with comparable interior space. |
The above report was last updated on 29 Nov 99. All Rights Reserved. |
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