Great Wall

Country

China

Parent

Independent

Subsidiaries

Brands

Great Wall, Haval

Location

Headquarters, R&D center and assembly plants: Baoding

Sales figures

Group sales:
2017: 1,070,161 units
2016: 1,074,471 units
2015: 852,693 units
2014: 730,800 units
2013: 754,242 units
2012: 621,438 units
2011: 462,679 units
2010: 363,482 units
2009: 209,860 units
2008: 120,446 units
2007: 107,820 units

2017 sales by vehicle type:
SUV: 938,282 units
Pick-up: 119,846 units
Sedan: 12,033 units

2017 sales by model:
C30: 12,033 units
Haval H1: 18,785 units
Haval H2: 215,100 units
Haval H5: 16,333 units
Haval H6: 506,418 units
Haval H7: 38,193 units
Haval H8: 7,698 units
Haval H9: 13,855 units
Haval M6: 35,473 units
Wey VV5: 33,658 units
Wey VV7: 52,769 units

Reference:
http://www.gwm.com.cn/news/company.html

Introduction

Great Wall is known for producing SUV and pick-ups. Passenger car production started in the late 2000s but most of its resources still concentrate on the fast-growing SUV market. The privately-owned-turned-public-listed company shows a better understanding to market demand than most other Chinese car makers and is able to respond quicker. This drove its sales to increase by five folds from 2007 to 2012.

Brief History

Established in 1984 at Baoding of Hubei province, Great Wall started business by producing pick-up trucks and offroaders. It didn't take too long to become China's largest SUV maker. Following its initial public offering on the Hong Kong stock market in 2003, its expansion accelerated. An R&D center and new assembly plants were built near its headquarters.

C50 (2012)

In 2008, its first passenger cars, Florid and Peri, debuted. They were heavily criticized for copying the design of Toyota ist and Fiat Panda respectively. However, Great Wall cared little. The following Coolbear and C10 copied Toyota bB and Yaris respectively. More originality were shown in the C30 compact and C50 mid-size sedan launched after 2010 as the company was stepping up its R&D capability. Meanwhile, demand for its new SUVs and crossovers continued to grow, taking Great Wall to the middle rank among Chinese car makers.